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Suitable Solutions of Everybody’s Ticketing, from Concerts to Conferences

58th International Horse Races

The International Horse Races are traditionally much more than ordinary horse racing. At one of the most beautiful natural racecourses, with a dreamlike backdrop, horse lovers can always be found alongside betters, families and patrons from the areas of politics, economics, sports and tourism.

For this major event, TICKETINO has been commissioned for the fourth time as the ticketing and guest management partner before and during the event.
Advance ticket sales were offered both on-line and off-line via approx. 1,600 ticket agencies in order to maximise the number of visitors.
An exact seat box office solution was used for ticket sales at the event. With the seating diagram function in the TICKETINO PC client, tickets for exact seats can also be booked on location with only a few mouse clicks.
At the same time, admission control was helped by the use of mobile pocket PCs. More than anyone, the box office staff was pleased with the simple operation of the box office system, which resulted in efficient and smooth admission control on location.
Thanks to on-line processing, the event organisers were provided with an overview of the sales and admission statistics at any time in the TICKETINO cockpit.
The simultaneous activation of all on-line and off-line advance booking channels demonstrated their effectiveness, and the event organisers were able to achieve record sales. Inspired by this year’s success, the organisers are eager to beat this record in the upcoming year.
Services Rendered
  • Exact seat box office solution
  • Admission control using mobile pocket PCs
  • Simultaneous activation of all on-line and off-line channels
Event erstellen

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