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The democratisation of ticket sales

Whereas professional ticket sales used to be accessible to an elite and the wealthy insiders of the market, today the process at TICKETINO is accessible to almost everyone.

Whereas professional ticket sales used to be accessible to an elite and the wealthy insiders of the market, today the process at TICKETINO is accessible to almost everyone. What used to be unaffordable for event organisers in sport, music and art is now affordable for every event organiser. The tedious and extensive work that was once done by hard-working employees or front-line labour is now handled by TICKETINO's dynamic ticket sales and database solution.

Complex contracts, barriers to entry due to advance payments, lengthy acceptance processes and financial hurdles characterised the cooperation between ticket distributors and event organisers in the past. If an event was only activated on the ticket distributor's platform in weeks, the organiser was already pleasantly surprised. Current requirements place completely different demands on ticket distributors. Modern organisers want a 24/7 self-service system with flexible and immediate adjustment options that can best be handled immediately by the organisers themselves. They want seat-specific reservations and active sales support. They expect a comprehensive service before, during and after the event. Organisers do not want to wait and be subjected to time-consuming processes, but want to implement their plans efficiently according to the motto "fast, simple and secure".

Organisers have been benefiting from the versatile options on the self-service TICKETINO platform for several years now. They can open event data independently on the sales platform and make adjustments at any time. They can activate ticket categories and start advance sales within a few minutes at the click of a mouse. The event is now activated at over 400 advance booking offices (SBB, SOB, BLS and Kuoni Helvetic Tour branches throughout Switzerland), via the Internet and via the 24/7 call centre, and ticket buyers can purchase their tickets at unbeatable conditions via the desired channel.

TICKETINO's technology, quality and versatility of its self-service ticketing solution has been a major breakthrough in the industry. With many platforms, seat-specific reservations or multi-currency and VAT neutrality are still taboo. TICKETINO's booking system has adapted to the high demands of the market and differs from many existing systems on the market. Not only through extremely interesting conditions, but also through additional benefits for the organisers such as integration into social media platforms, with on-site box office and badge printing systems. Almost everything is possible for business and cultural event organisers on the four-language TICKETINO marketing platform.

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