Thanks to the high level of automation, TICKETINO is able to sell more tickets for a constantly growing number of events. Thanks to the efficient processes, it was also possible to sell more tickets in the lower price segment.
The annual profit of over 10% before interest and taxes is in line with planning. Since entering the market in 2008, TICKETINO has continuously invested in the optimisation and innovation of its proprietary platform.
The highly automated processes, coupled with the latest technology, offer event organisers of all kinds a uniquely priced offering for ticket sales and guest management.
Since its foundation, more than 65,000 events have been processed via the TICKETINO platform; in 2016 alone, more than 10,000 events were organised by a wide variety of event organisers.
TICKETINO is constantly improving its technology in order to continue to offer event organisers the best possible and intuitive self-service software solution.
TICKETINO is now increasingly offering innovative and fully digital marketing solutions. The new offerings are target group-orientated and have the advantage of minimal wastage, transparent success monitoring and an unprecedented reach for the price.
Franz Wyss from TICKETINO: "We bundle the channels of the new media companies and distribute the adverts via the channels of the well-known publishers as well as via social media. Affilliate marketing and native advertising make it possible to market events with little wastage and at extremely favourable conditions. The measurability of event marketing is therefore much higher than with conventional marketing formats. The organiser benefits directly from the new marketing models."
In 2017, TICKETINO is implementing the latest generation of admission control solutions and a completely new ticket shop. Event organisers continue to benefit from the most favourable conditions. Ticket sales can be processed via TICKETINO for as little as 3.9%. It is also possible to transfer the costs to the ticket buyers. In this case, the use of TICKETINO is even free of charge for event organisers.
TICKETINO is expecting double-digit growth again in the coming year. The planned merger of the current No. 1 and No. 2 in the Swiss ticketing market is expected to lead to an increased influx of customers who no longer feel comfortable with this large organisation and are longing for a low-cost, self-service and simple platform.
