In 2024, the functionality of the TICKETINO system was further expanded. The most important innovations are an integrated CRM for ticket‑buyer data, a cockpit app for event organizers, and an intelligent form‑building tool that makes it easy to create bespoke ticket‑sales and registration solutions—even without programming skills. The number of direct connections to external systems via REST API has been increased and consolidated under the “Apps” section. Newsletter tools such as Brevo or Mailchimp, CRM systems like HubSpot, the trade‑fair management system Profairs, and event‑management software such as BP Event can now be linked even more easily with the organizer cockpit.
TICKETINO also unveiled a new seating‑plan solution that allows guest reassignments at congresses and business events right up until entry time, greatly enhancing flexibility. Empty seats—caused, for example, by no‑shows—can be filled on the spot via the box‑office system, or newly registered guests can be added to existing groups.
By strategically focusing on the less labor‑intensive core business of self‑service ticketing in the DACH region, revenues have grown disproportionately to personnel and operating costs. Income from commerce and services—such as guest management and on‑site name‑badge printing—remains stable in absolute terms. For 2025, the main personnel focus will be on further platform development, even more intensive personal customer support, and event marketing.
The Swiss event market in 2024 was more turbulent than usual. A noticeably larger number of organizers ventured into the market, but the year was also marked by an above‑average number of bankruptcies, mergers, and acquisitions. Causes included low attendance figures and delayed pandemic effects—such as expiring COVID loans and reduced financial reserves among some organizers.
Further technical innovations are planned for 2025. A particular highlight will be integration with a channel manager that enables ticket sales through OTAs (online travel agencies) like TripAdvisor, Viator, GetYourGuide, and many others. “The additional marketing reach created by offering ticket allotments on platforms such as TripAdvisor or GetYourGuide is enormous. Starting in mid‑2025, tourists will be suggested local events, excursions, or activities at their destination. Ticket codes, event data, and so on will be seamlessly fed into the marketing network via the TICKETINO system; allotments will be automatically balanced, and entry control will be handled by TICKETINO’s proven scanning options. The barriers to selling tickets through the OTA network are largely eliminated by access via the TICKETINO cockpit, enabling even smaller and mid‑sized organizers to tap into the global marketing network without the usual high implementation costs or manual ticket entry on the sales platforms!” (Franz G. Wyss, CEO, TICKETINO AG).
