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SEO tips for organizers

The goal of Search Engine Optimization (SEO) in ticketing is to achieve the best possible ranking for your event in search engines such as Google. The better your event is found by search engines, the easier it is to promote your event and sell your tickets.

Concise event titles and descriptions

For a successful ticket sale, it is essential that your event title as well as the event description are as concise as possible and contain all important information and keywords with which potential buyers will probably search for your event. For this purpose, the event title or description should contain at least the following information: Name of the event, artist, and location.

Bad example: Concert, various artists, Zurich

Good example: Rock Night 2017, Led Zeppelin, The Who, The Beatles and Nirvana, 25.03.2017, Main Station Hall, Zurich.

Illustrate event in TICKETINO Ticketshop with pictures

In addition to the event title and description, the visual presentation of your event is also very important. An appealing event banner or event flyer image increases the attention to your event and should definitely be included in the event creation in the cockpit. Here it is important to consider the different required image formats:

Event banner image (landscape format): 1140x340px
Event flyer image (portrait format): 196x270px
Event group image (landscape format): 1140x340px
Organizer image (landscape): 1140x340px
Organizer image (square): 236x236px
Ticket image (square): min. 900x900px / max. 2700x2700px

A detailed overview and explanations of all image formats can be found here!

Link event

Common search engines usually give pages a higher placement the better they are linked. Therefore, whenever possible, link your event to your homepage, to the page of the performing artists, and above all to their social media channels. It is also possible to use the channels of your ticketing provider to promote your event.

Use social media channels

Social media channels, such as Facebook, are a good opportunity to promote your event. Best is to create an event directly on your Facebook page (business account) or via your personal account and use your existing network for distribution.

Depending on the type of your event, other social media channels such as Instagram, Twitter, YouTube, or LinkedIn can also be a worthwhile option.

Event Platforms

Event platforms such as Songkick and Evensi are another way to increase the number of links to your event. This relatively simple and free of charge measure, in connection with your social media channels, can have a considerable positive effect on your ticket sales.

Do you need help with search engine optimization for your event? Or do you have any questions? Don’t hesitate to contact the TICKETINO support team. CH: +41 43 500 40 80 / DE: +49 30 201 696 006, info@ticketino.com

Integration possibilities

Make use of links and integrations and profit from a variety of free marketing opportunities. represent a large free marketing potential. You should consider three integration possibilities for your event so that tickets can be bought quickly and easily.

Integration on your own website

Do you have your own website? If so, then you should link directly to the ticket sale, to facilitate your visitor’s purchase decision.

In addition to a direct link to the event or event group, the ticket shop can also be integrated directly as an iframe.

Click here for a step-by-step instruction.

Integration on websites of partners

In order to maximize the distribution of available tickets, integrate your events, if possible, also on websites of your friends, partners, customers, suppliers, etc. Again, this can be done via a direct link or as an iframe.

Integration on event platforms and third-party websites

Many public websites offer you the opportunity to publish your event free of charge. TICKETINO will be happy to assist you with the integration on Facebook, guidle, or Songkick.

The more often and the broader your events and related topics are spread, the more relevance and weight they gain for search engines.

You can find more on SEO tips for organizers!

Integration of the ticket shop directly on your Facebook fan page

Turn your Facebook page into a ticket shop with the free Facebook ticket shop from TICKETINO. Turn your Facebook page into an additional marketing opportunity in just a few steps!

Please note the following: Facebook has recently requested a minimum of 2'000 likes to integrate the ticket shop. If your page has fewer fans, Facebook will block the integration!

Click here for step-by-step instructions.

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