The original business idea of the two TICKETINO founders Patrick Walgis and Franz Wyss was the democratisation of ticketing distribution and an affordable and simple solution that could be operated independently by event organisers. We still follow this strategy today because we believe that every event organiser deserves only the best. 2019 was another successful financial year for TICKETINO. Significantly more event organisers entrusted TICKETINO with their ticket sales. The transaction volume and ticket volume increased again compared to the previous year and many event organisers benefited from the numerous marketing services provided by TICKETINO.
Team strengthened to increase customer satisfaction
TICKETINO has developed from a self-service platform into a professional marketer with an unrivalled media reputation. Sales increased by 10% compared to the previous year and the operating result EBITA remained stable despite an increase in personnel, enabling TICKETINO to manage its growth with its own resources. Investments were made in the expansion of marketing, in services and in the further development of the platform. Franz Wyss, CEO of TICKETINO: "Together with the team, our declared aim is to further increase customer satisfaction and provide customers with a ticket sales solution optimised for marketing at the best price."
Trends were recognised as an opportunity
As part of the further development of the technology, the "TICKETINO Cockpit", which is self-service for event organisers, was modified and expanded so that it fully meets the mobile needs of today's event organisers. The current market trend of being able to operate the platform from all possible end devices brings with it new challenges and also additional opportunities for us as a provider. We have responded to this trend and are pleased that the demanding transition is seamless. We have also invested considerable resources in optimising the software, which has had a positive impact on the volume of transactions and the user-friendliness of the platform.
Focus on expansion
Thanks to the investments made, TICKETINO is now also able to operate solutions for third-party providers and thus address the market in neighbouring countries. The TICKETINO "Full Service White Label" offer is a Ticketing as a Service (TAAS) offer. It enables companies to operate a customised platform without investment and with a fast time to market. With this strategy, TICKETINO aims to increase its export share from the current 20% to over 75% over the next few years. TICKETINO is investing in market expansion from its own resources in order to further increase the number of transactions so that we can continue to offer our customers only the best solution in the future.
