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Registration via custom form, name badge printing, digital lead capture through scanning of ticket codes by exhibitors, and much more.
Initial situation OR challenge
Brack.Alltron is an established company in the Swiss ICT landscape. Every year, it organizes CONNECT – the largest ICT trade fair in German-speaking Switzerland. The event is free of charge and B2B-oriented. 80 well-known brands and manufacturers, including HP, Microsoft, Lenovo, Samsung, APC by Schneider Electric, and Huawei, present their latest products and services. The trade fair is a dynamic platform for networking, acquiring new customers, and much more. Thanks to a specially developed lead-scanning solution, exhibitors can scan the ticket code printed on visitors' name badges directly at their booth and capture leads (e.g., orders, consultation appointments, etc.). After the trade fair, each exhibitor receives the customer data, including the captured lead information, via the back-end of the lead-scanning solution.
Visitor Registration via Custom Form
Registration takes place via an individually programmed custom form, built according to the client's specifications and embedded as an iframe on their website. This allows visitors to register for the trade fair without any disruption in the user journey, since the entire order process can be completed on the client's own web presence. Any customer data needed for printing name badges at the event can be collected during registration.
Entry Control with Simultaneous Name Badge Printing
Scanning the entry ticket automatically triggers the printing of a personalized name badge, which event visitors can wear around their neck. This process uses the TICKETINO box office system in combination with name badge printers (in this case, Epson ColorWorks). Name badges make networking at the event easier. In addition to first name, last name, and company, the individual ticket code is also printed on the name badge as a QR code. This allows the lead-scanning solution described below to pull up the corresponding guest's database entry via a scan.
Custom Ticket Design, Custom Confirmation Email, and Calendar Entry
Both the ticket and the confirmation email were individually designed according to the organizer's specifications. A calendar entry in ICS format was also attached to the email, allowing recipients to conveniently add the trade fair date directly to their own digital calendar (e.g., Outlook, Google, Apple).
Lead-Scanning Solution for Smartphone or Tablet
Thanks to a specially developed lead-scanning solution, exhibitors can scan the QR code printed on visitors' name badges directly at their booth and capture leads (e.g., orders, consultation appointments, etc.). After the trade fair, each exhibitor receives the customer data, including the captured lead information of interested booth visitors, via the back-end of the lead-scanning solution, and can then follow up with these potential customers.
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